How It Works

I put this short video together to show you how the basic functions of the website work. As always, please let me know if you have any questions. Feel free to contact me here or give me a phone call. The number is at the bottom of the page.

Browse and order

Browse our various categories and read up on our lenses. In many cases, our owner, Brent Bergherm, has written an opinion piece about the equipment. The calendar shows on each product page. If the equipment is already reserved it will show up in red on the calendar. If it's available you'll be able to click the start date and the end date for your desired rental period. If you need to reset the calendar for any reason please click the reset button. The weekends are grayed out and are not selectable. You can, however, choose a rental period to include the weekend. You just can't select those as an arrival or return days.

Calendar Specifics

Please select the start date of your desired rental period first, and then select your end date. These are the dates in which you will first receive your order and in which you will ship it back. If you plan to do a shoot on a Friday, please select Thursday for your arrival date.

Sometimes FedEx and UPS deliveries can be quite late into the evening. By giving yourself that extra day you have better assurance that you'll have the gear when you need it. If you selected Monday as your ending date, then you must return the equipment, ready to ship, to the shipping center before their cut-off time on Monday. Please refer to their respective websites for location specific information. We use FedEx and UPS.

In the Cart

Once you have selected a lens or camera body and the dates in the calendar, click the "RENT" button. This will place the product in the shopping cart. Either browse for more gear and place those items in the cart as well, or click on the cart button in the upper right corner of the site. If you choose the change the dates of the rental you'll have to empty the cart first and start over.

If you need two pieces of gear on two different sets of dates, please place two different orders.

When you are ready to order, click the "proceed to checkout" button.


The system should already select the appropriate shipping method according to your choice made on the product page. But if not, please simply select it again on the checkout page.

I do not ship to P.O. Boxes, but you can arrange to have it delivered to your nearest FedEx Office or UPS store if that would be more convenient for you.

Using and Returning Equipment

Enjoy your newly arrived equipment. Please do take good care of it though. While all orders do include the standard damage waiver, it doesn't cover everything. Please review the particulars on our Terms and Conditions page. Please also review the policies for late returns and lost or stolen equipment.

If you selected the "Local Pickup" option, you'll need to make arrangements to return the gear on the last day of your scheduled rental period. If you had the equipment shipped to you, all you need to do is repack the equipment in the same manner that it was shipped to you. Use the enclosed shipping label and return the taped box to a staffed shipping center that services the carrier used. Please be sure to drop it off before the cut-off time on the last day of your rental agreement. Please see our Terms and Conditions with regards to late arrivals and the potential for late fees.

Inspection and Cleaning

When the equipment is returned in good order, BRL staff will inspect it for quality and cleanliness. If there are any issues (scratches or other damage) you will be contacted immediately. It can take me up to two business days to process the return and put the equipment back into inventory.